Business & Decision is a thought leader and an industry and technology expert. We conduct ongoing research both independantly and in partnership with some of the industry's key technology vendors. We share our expertise and offer guidance on technologies such as Business Intelligence.

Our library of publications provides clients and prospective clients an insight into critical business issues and technology.

Recently published articles:

Business Intelligence (BI) articles

  Squeeze the last ounce of information out from your data (As featured on:http://blogs.technet.com on 16/09/2011)

  Business Intelligence in the Digital Economy (As featured on: www.egovmonitor.com on 11/03/2011)

Master Data Management (MDM) articles

 Information: The Underused Asset in Banks and Insurance Companies (As featured on:www.b-eye-network.com on 08/12/2011)

 Business Case: applying Master Data Management for location and real estate data (As featured on: www.b-eye-network.co.uk on 7/09/2010)

 Master Data Management: A matter of when and how rather than if (As featured on: www.b-eye-network.com on 02/06/2010)

General articles

 Costs Out, Flexibility In (As featured on: www.computerweekly.com on 19/07/2010)

CRM (Customer Relationship Management) articles

 Is Social Media Serving Your Business Strategy? (As featured on:www.mycustomer.com on 02/12/2011)

 Marketing talk-listen ratio: the formula for getting more from social media (As featured on: www.mycustomer.com on 16/11/2011)

 Stakeholder Scorecard (As featured in: www.ema-i.org on 26/03/2011)

 Should Performance Systems Vary by Country or Business Culture? (As featured in: www.ema-i.org on 25/03/2011)

 Managing Performance Across Functions To Avoid Cost Creation (As featured in: www.ema-i.org on 24/03/2011)

 Designing a Performance Management System (As featured in: www.ema-i.org on 22/03/2011)

 Customer Relationships - Putting the 'R' back in CRM (As featured on: www.mycustomer.com on 16/02/2011)

 Developing a Stakeholder Scorecard (As featured in the December 2010 issue of Strategy Magazine)

 Increasing the Value in Value Propositions (As featured on: www.mycustomer.com on 10/12/2010)

 Customer Experience Internet Radio Show Interview (20/08/2010)

 Cost-effective research for improving the customer experience (As featured on: www.mycustomer.com on 08/10/2010)

 How to make Customer Experience a CEO agenda item (As featured on: www.mycustomer.com on 19/09/2010)

 The role of CRM technology in customer experience management (As featured on: www.mycustomer.com on 17/07/2010)

 Customer experience of customer research (As featured on: www.mycustomer.com on 28/06/2010)

 Improve customer service while reducing costs-to-serve (As featured on: www.mycustomer.com on 12/04/2010)

 Insightful strategy requires a strategy for insight (As featured on: www.cio.co.uk on 12/04/2010)

 Customer lifetime value: How to target your customer intimacy (As featured on www.mycustomer.com on 05/12/2010)

 Growing customer relationships (As featured on: www.mycustomer.com on 02/23/2010)

 The value trinity - analysis, design and execution (As featured on www.rsa.org.uk on 02/23/2010)

 Customer retention strategies: how to keep churn in check (As featured on www.mycustomer.com on 02/22/2010)

 From competitive advantage to customer advantage (As featured in Strategy Magazine in December 2009)