With increasing competition in the marketplace, one of the biggest challenges facing Telecoms and Utilities organisations today is customer retention and insights into customer value. It is much more cost efficient to retain existing customers (providing they are ‘valued' customers) than it is to acquire new ones. By gaining an insight into customer attrition, Telecoms and Utilities organisations can effectively focus on increasing retention.

Telecoms

With subscriber growth proving to be an everyday challenge for most Telecom organisations, there is an increased focus on customer profitability, customer service and operating cost control. We work with leading Telecom organisations (mobile, fixed and broadcast) to enable them to gain greater insight into their customer and network data. Our solutions include analysis of:

• New Customer & Campaign Analysis
• Customer Profiling & Segmentation
• Cross-Sell & Up-Sell
• Life Time Value Modelling
• Churn Analysis

Improving customer value is a clear differentiator for the Telecoms industry today. By using our solutions to identify ‘good' customers, build customer value, loyalty and minimise customer turnover, our clients can easily answer questions such as:

• Will my current valuable customers be valuable tomorrow?
• Do any of my low value customers have a high potential for future spending?
• Where does my future customer value lie?

With this intelligence at their fingertips, our Telecoms clients are confident they are maximising efficiencies and acting accordingly to critical business decisions.

Utilities

Since the deregulation of the Utility industry within the UK, the market has become extremely competitive and the need for Utilities organisations to work as efficiently as possible has never been greater. With increasing wholesale supply prices, supply uncertainty and tight regulation, opportunities for customer and revenue growth are limited.

We specialise in helping our clients achieve effective performance management by improving data information strategies and business processes. With vast quantities of data at their fingertips, we enable our clients to produce information that is:

• Reliable - to enable business decisions to be taken with confidence based on 100% accurate data
• Relevant - to the decision making process within our clients
• Concise - highlighting exceptions in order to track activities that are diverging from a plan or target, and not delivering excessive amounts of detail on activities that are on target or plan
• Complete - to maximise the efficiency of the processes that run across our clients businesses
• Timely - ensuring that information is delivered to where it's needed and in enough time to make a difference.

By extracting intelligence from their data, our clients can gain insights into customer management and operational efficiencies which can make a real positive impact on their business.